Friday 4 April 2008

What's in store for the Digital Newsroom and the people in it?

The Digital Newsroom is an integral part of developing journalism. It merges input from a variety of mediums which are processed to create an immediate, accessible and reliable source of infotainment. For my patch (health) a good example of a story which incorporates all of these platforms is about parents learning knowledge of first aid. (http://www.mailonsunday.co.uk/pages/live/articles/health/womenfamily.html?in_article_id=543989&in_page_id=1774&in_page_id=1774&expand=true)

The article provides information, instructions, guides, pictures, links to related articles and websites as well as audio and video links. There is also a health section with a forum.

Within this presentation we have considered interactivity, objectivity, democracy and blogging. Combining ideas about these topics will help us outline what is key in the future of digital journalism.

There is an argument that blogging creates more moral panic. Brian McNair says: “The rate of flow of this information, the immediacy and unpredictability of its content and its cognitive impact (dependent on individuals’ belief in the truth and reliability of their news), are the root cause of cultural chaos”. (McNair, 2005: 157).

The idea that citizen journalism is threatening the traditional journalism output may be true. However I think the bigger news corporations will have the resources to compete in the world of online media.

Blogger Kyle MacRae lists his views on the “interface between CJ and the mainstream media.” He writes: “When you turn on the user-generated tap, you risk getting drowned in content.” (http://www.fromthefrontline.co.uk/blogs/index.php?blog=15&title=10_things_we_can_say_about_citizen_journ&more=1&c=1&tb=1&pb=1)

Perhaps he has a point because trained journalists know how to structure content and what to include and leave out, whereas generally the average person has not been taught that type of expertise.

Editors and journalists are having to compete with all news areas of the online market. The Online Journalism Symposium states: “Journalists are reorganizing their routines, learning new skills and doing their best to work for multiplatform, multimedia operations.” (http://onlinejournalismsymposium.wordpress.com/2008/04/03/t-minus-24-hours/)

They are required to constantly update news and features, while at the same time keeping ideas fresh. The ones with successful formats will obviously thrive. If the basis is inadequate, consumers will find another source in order to get the necessary information. And with so much choice this is not a difficult concept.

No comments: